Can I schedule an email campaigns to go out on my customers' birthday?
Yes, Business Catalyst allows you to send each subscriber a personal happy birthday message, which they'll receive automatically on their birth date - this is specified in the CRM entry of the contact receiving the newsletter. This strategy creates a personalized experience for the visitor and encourages them to visit the site again.
When configuring a birthday campaign, you could also set a Delivery Day of -30 which means the message will arrive in their inbox 30 days before their birthday, to let them know about special birthday sales and promotions. You could then set up another campaign with a Delivery Day of 0 which wishes the recipient happy birthday on the actual day of their birthday.
Please follow this link to see how to set this up: http://docs.businesscatalyst.com/user-manual/email-marketing/email-campaigns/creating-an-email-campaign